SCENT MARKETING FOR BUSINESSES

What is scent marketing?
This is one of the most sophisticated techniques that uses the sense of smell to influence memory. Scent marketing has great potential, creating feelings and emotions associated with a specific scent.

Our long-term work has led to the creation of selected fragrances with high cognitive and emotional potential. We use scent as a new communication channel, much more powerful than sight or sound, to evoke emotions and feelings. Each of our luxury fragrances is an invitation to experience supreme emotion.

 
How can scent marketing affect my life/business? 

Pleasant scents create an ethereal atmosphere and increase your sales. 
Fresh, pleasant scents have a positive effect on customers. They tend to stay longer in spaces that smell good. Well-received scents can positively influence buyer's behavior if the fragrance fits the products in the commercial space. The opposite is also true: if the scent does not match the store's context, consumers may turn away from the retail area (that's why it's essential to choose a fragrance that makes sense for your brand).

 
       • Scents improve your brand positioning among others. Pleasant aromas         leave an impression on your customers. When you associate your brand                 with a specific scent, you enhance the overall positioning of your brand.

• Higher quality of your product/service. Scents influence the perception of the quality of your product or service. Visitors evaluate your business more positively if it smells pleasant. This emits a sense of quality, and the service will be experienced as better. Filling the space with good memories and emotions will leave your clients with a better feeling, making it more likely for them to return.

Where should I place the scenting system?

Near the entrance. First impressions are the most important. Welcome your clients with a pleasant scent as soon as they enter. This will make them feel welcome, and the scent will be the last thing they sense before leaving.

• In reception/waiting areas Scents can help you unwind and relax. Waiting is not pleasant, but a fresh scent will dispel that feeling in your clients.

• Where unpleasant odors are unwanted In clothing stores, grocery stores, bookstores. Add a breath of fresh air to your customers' experiences.

What scent makes people shop more? There is no such scent. The fragrance should be an addition to create a better business environment – pleasant, but not distracting. A warm ambient scent makes people perceive the environment around them as more socially dense.